By Guy Benjamin, Co-CEO and Co-Founder of Healthee

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As the Co-CEO and Co-Founder of Healthee, a digital health benefits platform, I’ve worked with hundreds of brokers across the United States, gaining valuable insights into the changing landscape of the health insurance brokerage industry. 

This experience has given me a unique perspective on the challenges that brokers face and the solutions they need to stay ahead of new trends.

One thing is clear: the health insurance brokerage industry is evolving at a rapid pace, and brokers must adapt to remain relevant. 

Consumers consume information and shop online, and they expect to use their health benefits in the same way. As a health insurance broker, it’s essential to provide clients with a similar online shopping experience to stay ahead of the curve.

Here are three critical things to consider as you navigate the ever-changing healthcare brokerage landscape