13 ways to retain existing loyal clients – no matter what the market climate

January 18, 2023
By Fast Company
Thought leadership
Person in business suit presenting three options and the happy face is checked

Reassuring your customer base that you value their business and want them to succeed—whether they’re up or down—is what really matters and builds better partnerships.

When the economy is low and the marketplace is uncertain, it’s imperative for business teams to stay as connected to their clients and customers as possible, so they can continue to understand how to meet their current needs.

And knowing that your company is still in their corner and wants to see them succeed is everything. Customer success teams play a major role in retaining existing loyal customers if they remain proactive and offer an empathetic ear in their outreach efforts to find relevant solutions to help clients weather the storm.

By focusing on personalized messaging campaigns and affordable offers that go beyond expectations, target audiences will be more likely to stick around for the long haul knowing who truly had their back from day one.

If you are looking for other methods to boost your clients’ business potential—through the good times and bad, here are 13 tips from Fast Company Executive Board members that every leader and team should apply.

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